Beyond The Whelping Box — Financial Intelligence for Ethical Breeders

LIVE TRAINING — March 25, 2026 at 2:00 PM CT — Only $47 — Limited Seats

New from Pet Executive Network

You Know What Every Puppy Costs Your Heart. Do You Know What They Cost Your Bank Account?

Most ethical breeders pour everything into their programs — but can't name the one number that determines whether their program survives: their true cost-per-puppy.

SLJMR

256+ breeders already in the PEN community

March 25, 2026 90 Minutes Live Just $47

Reserve My Seat — $47 Lifetime access to recording included. One-time payment.

256+

Breeders in Community

9 yrs

HR & Systems Leadership

40+

Years in Education

Certified Architecture

KPI Categories Taught

Part 1: The Problem

You Said It Yourself. We Just Listened.

These are real words from real breeders in our community. If any of them sound familiar, this training was built for you.

"I think I spent about... honestly, I don't really know."

You can't name your actual cost-per-puppy. Not the rough guess — the real number. Testing, whelping, vet care, supplements, food, your time. It's all a blur.

"Tax season is the worst. I just shove everything in a folder and pray."

Every year you scramble through receipts and bank statements, file your taxes, and forget about that data for 12 months. The intelligence in those records dies on the page.

"I price based on what other breeders in my area charge."

Without visibility into YOUR actual costs, you're setting prices by comparison — not by what your program needs to be sustainable. Your costs aren't their costs.

"My husband thinks this is just a hobby. I can't prove him wrong."

You know your program has value. You feel it. But without real numbers, you can't demonstrate it — to your family, your accountant, or yourself at 2 AM when the doubt creeps in.

💬

"I realized I'd been underpricing by almost $400 per puppy." — That's what one breeder discovered the first time she calculated her true cost-per-puppy using this framework. On a 6-puppy litter, that's $2,400 left on the table.

Part 2: Why This Matters

This Isn't About Spreadsheets. It's About What You're Fighting For.

You didn't start breeding to build a business. You started because you love the breed. But without financial clarity, the thing you love becomes the thing that breaks you.

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Your Program's Survival

You pour your heart into every health test, every vet visit, every socialization session. But if the numbers don't work, passion alone won't keep the lights on. Financial intelligence is what lets you keep doing this.

👨‍👩‍👧

Your Family's Confidence

When your spouse asks "is this even worth it?" — you deserve an answer backed by real data. Not a feeling. Not a hope. Real numbers that prove your program is viable and professional.

🏅

Your Identity as a Professional

You're not "just a breeder." You're a professional running an ethical program. But until you can show the business metrics behind the work, the world — and sometimes you — won't see it that way.

"Two singletons, a C-section, and a vet bill that hit harder than any budget I'd ever managed. That's the litter that changed everything."

Kelley Roznik, MSEd

Founder, Pet Executive Network & Kinzor Kennels

After 9 years as an HR Director building performance systems for Fortune 500 companies, Kelley realized she'd never applied that same rigor to her own breeding program. She had zero visibility into what a litter actually cost her.

So she built a system. She categorized every expense. Calculated her real cost-per-puppy. Created KPIs tailored specifically for ethical breeding programs. Then she got her AI certification and started building tools to automate the entire process.

Beyond The Whelping Box is the training she wishes existed when she was sitting at her kitchen table, staring at receipts, wondering if she could afford to keep doing what she loved.

🎓 AI Certified 📋 9yr HR Director 🐕 Breeder Since 2017 🔬 Science-Based 🏥 K9 Emergency Responder 👩‍🏫 7th Gen Educator

Part 3: The Cost of Doing Nothing

Every Litter You Price Without Data Is a Litter You Gamble On

These aren't hypotheticals. These are the real costs of continuing to fly blind — and they compound with every breeding cycle.

You Keep Underpricing

Without knowing your true cost-per-puppy, you're almost certainly leaving hundreds of dollars per puppy on the table. Multiply that across litters, across years — it's the difference between a sustainable program and one that slowly drains you.

Tax Data Gets Filed and Forgotten — Again

You just gathered 12 months of financial records for tax season. In two weeks, those receipts and bank statements go back in a folder. The business intelligence sitting in that data disappears for another year. The cycle repeats.

The 2 AM Doubt Gets Louder

"Is this even worth it?" That question doesn't go away on its own. Without numbers to answer it, the doubt compounds. It affects your confidence, your pricing, your willingness to invest in the program, and eventually your decision to keep going.

Your Family Stays Skeptical

Your spouse, your parents, your friends — they see the expenses but not the business case. Without clear financial metrics, you can't prove your program is viable. And the longer you can't prove it, the harder the conversations get.

You Fall Further Behind the Breeders Who Do Know

The breeders who track their numbers — who know their cost-per-puppy, their reinvestment ratio, their revenue streams — price confidently, plan strategically, and build programs that last. The gap widens every year.

The Numbers Already Exist. The Question Is Whether You'll Use Them.

Your bank statements, receipts, and invoices hold every answer you need. They're sitting in a folder right now. The data doesn't expire — but your window to use it while it's fresh does.

★★★★★

"For the first time, I can actually SHOW my husband that this isn't just a hobby. The KPI framework made it real and tangible. He went from skeptical to supportive in one conversation."

— Jennifer K.

Standard Poodle Breeder · Michigan · Pack Exchange Member

Part 4: How to Fix It

90 Minutes. One Framework. Financial Clarity for Every Litter Going Forward.

Beyond The Whelping Box isn't accounting class. It's the financial intelligence framework that transforms the data you already have into the clarity you've always needed — built by a breeder who lives this.

Learn the 5 KPI Categories Every Breeder Should Track

Discover the specific metrics — across breeding economics, health compliance, buyer pipeline, operational efficiency, and program sustainability — that separate breeders who guess from breeders who know. These aren't generic business KPIs. They're built for the realities of ethical breeding.

Calculate Your True Cost-Per-Puppy

Learn the framework to calculate what each puppy actually costs you to produce — including the hidden expenses 95% of breeders never account for. Health testing panels, progesterone draws, whelping supplies, socialization time, post-placement support. This one number changes how you price, plan, and protect your program.

Extract Business Intelligence from Your Tax Data

You already gathered your receipts, bank statements, and invoices for tax season. Now learn how to read them like a business owner — identifying revenue streams, calculating your reinvestment ratio, and spotting the trends that predict whether your program grows or stalls.

Walk Away with a Framework You'll Use for Every Litter

This isn't theory you'll forget in a week. It's a repeatable, breeder-specific financial framework — with the exact categories, metrics, and logic you need to make informed decisions about pricing, reinvestment, and program sustainability. One training. Used for every litter going forward.

From the community

Breeders Who Stopped Guessing

★★★★★

"I've been breeding for 6 years and never once calculated my actual cost-per-puppy. When Kelley walked me through it, I realized I'd been underpricing by almost $400 per pup. That's thousands over multiple litters."

★★★★★

"I was terrified of the 'numbers' part. But Kelley broke everything down so clearly. I finally understand where my money goes — and where it SHOULD go. No math degree required."

★★★★★

"The reinvestment ratio concept alone was worth 10x the price. I've been pouring money back into my dogs but had no framework for knowing if the balance was right. Now I do."

★★★★★

"I came in thinking I knew my numbers. I was wrong. Kelley showed me three hidden cost categories I'd been ignoring for years. My pricing is completely different now — and I'm finally profitable."

★★★★★

"As a newer breeder, I had no clue where to start with the business side. This Course gave me the exact framework I needed. It's like someone turned the lights on in a dark room."

★★★★★

"I walked in with a shoebox of receipts and walked out understanding exactly what my program costs and where every dollar goes. This is the training every serious breeder needs."

Results from open lab sessions. Individual results vary based on implementation.

Your Investment

Everything You Get for Just $47

March 25, 2026 · 2:00 PM CT · 90 Minutes Live

Beyond The Whelping Box: The Course

The WHAT & WHY of financial intelligence for ethical breeders

$ 47

One-time payment. Lifetime access to recording.

✓ The 5 KPI categories every ethical breeder needs to track
✓ Your true cost-per-puppy framework (the real number, not a guess)
✓ Revenue stream identification and separation methodology
✓ The reinvestment ratio that predicts program sustainability
✓ Why your tax data is the most valuable tool you're not using
✓ Breeder-specific financial categories (not generic business advice)
✓ Live Q&A with Kelley Roznik — bring your questions
✓ Lifetime access to the full Course recording
✓ Pre-work checklist: "What to Gather Before March 25"

Reserve My Seat — $47

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Is this right for you?

This Course Was Built For You If...

This IS for you:

You're an ethical breeder who wants a sustainable program
You've never calculated your true cost-per-puppy
You just filed taxes and want that data to mean something
You're tired of pricing based on gut feel or Facebook comparisons
You want to prove to yourself or your family this is viable
You're ready to treat your breeding program like the business it is

This is NOT for you:

You're not willing to look at your financial data
You think breeding doesn't need business infrastructure
You're looking for puppy mill shortcuts
You're not open to using data to make better decisions
You prefer "the way it's always been done"

Questions?

Frequently Asked

"I'm not a numbers person." Will I be lost?

Not at all. This isn't accounting class. Kelley breaks everything down in plain language with breeder-specific examples. If you can read a bank statement, you can do this. Hundreds of breeders in the PEN community will back that up.

I already filed my taxes. Is it too late?

It's the perfect time. You already gathered all your financial records — now instead of filing them away, you'll learn how to extract real business intelligence from them. Tax season did the hard part for you.

My program is too small for this.

The smaller your program, the more every dollar matters. One litter per year means ONE chance to price correctly. This framework is especially critical for small programs where there's no margin for error.

What makes this different from generic business training?

Everything. The KPI categories, cost frameworks, and revenue breakdowns are designed for ethical breeding — whelping supplies, progesterone draws, health testing panels, puppy socialization costs, post-placement support. Built by a breeder who's been elbow-deep in a whelping box at 3 AM.

Is $47 really all I pay?

Yes — $47 is a one-time payment. No subscriptions, no hidden fees, no upsell required. You get the full 90-minute live Course plus lifetime access to the recording. The Workshop and Challenge are optional next steps if you want to go deeper.

Will there be a recording?

Yes — every registrant gets lifetime access to the full Course recording. However, the live Q&A with Kelley happens once. Show up live to get your specific questions answered in real time.

Is there something after the Course if I want to go deeper?

Yes. After the Course, you'll have the option to join a hands-on Workshop where you categorize your own data using AI prompts, and a Challenge where you build your system inside Breeder Advantage. But the Course is a complete, standalone training with massive value on its own.

Stop Guessing. Start Knowing.

March 25 at 2:00 PM CT. 90 minutes. $47. The financial intelligence framework that changes how you see your breeding program — forever.

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